What a print management company can do to help your direct mail marketing

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How Print Management Companies Can Save You Money

If you are an individual or business with regular printing needs, then you know this is an expense you hope to minimize as much as possible in order to save money. Print management companies are a place to turn to get your printing needs done as efficiently as possible.

One way that print management companies or direct mail agency can save you money is by outsourcing your printing needs wherever possible. If you print at home or in a small office, you might rely on inkjet printers to get your printing done. While these kinds of printers have brought the possibility of printing to the masses, they can be expensive per page. Even laser-jet machines can still cost a few pennies per page, and that’s without color.

By having your printing done in a print shop, you’re part of a larger collective pool of printing needs, and so you get access to the volume pricing available from industrial grade printing equipment. If you are far enough ahead of deadline, you might even be able to save more more money by having your printing sent out to a regional offset printer rather than using a local copy and print store to overnight the work.

If you are a medium or larger business, then print management companies can help you save money by doing an audit of your in-house printers and copiers. They can look at each machine and tell you which ones are the most expensive per page or the priciest service contracts. Printing can be routed to more efficient or underutilized machines so you can save money and make the more costly machines the ones you remove.

Whether you work alone and just need business cards or are a large corporation that sends out thousands of fliers for direct mail and brochures a day, print management companies can help you save money.

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